The Northern Lights are never guaranteed… except with us.

As Lapland’s Original Aurora Hunters™, our family has lived in Lapland for 20 generations since the 1600s. With Tripadvisor’s Best of the Best 2025 Award (first-ever in Lapland, top 1% worldwide) and Travelers’ Choice 2025 (top 10% worldwide), Arctic GM is the most trusted Northern Lights tour operator in Rovaniemi.

Unlike ordinary tours, we don’t limit your night to a few hours. With unlimited mileage and time (typically 6–10 hours), and a proven 99% success rate, we go wherever the Aurora shines — even across borders if needed.

Why Choose Arctic GM?

Heritage & Awards

• 20 Generations of Lapland Heritage – The Original Aurora Hunters™, since the 1600s
• Tripadvisor Best of the Best 2025 – First-ever recipient in Lapland, top 1% of 8 million companies worldwide
• Tripadvisor Travelers’ Choice 2025 – Top 10% worldwide, awarded for consistent excellence

Trust & Guest Confidence

• 50,000+ Happy Guests – Over 7,500 verified 5-star reviews
• 15-Person Customer Service Team – Fast replies, 7 days a week — no bots, no call centers
• Full-Service Arctic Experience – Never outsourced; every detail handled in-house

Comfort & Safety

• Luxury 2025 4x4 Fleet – Your own premium Ford Tourneo van with leather interiors, heated comfort & extra legroom
• Private Experience – Just your group, no strangers — 100% flexible to your pace
• Certified & First-Aid Trained Guides – Fully insured, backed by €1,000,000+ liability coverage

Aurora Hunting Expertise

• 150+ Team Members Across Lapland – With family & team members in Finland, Sweden & Norway, we know the real weather on the ground — even when satellites and apps get it wrong
• 24/7 Aurora Monitoring – Back office combines satellite forecasts, weather models & live reports from our field teams
• Professional Photography Included – Your guide is also your dedicated photographer, capturing your private night in DSLR quality

The Experience

Your night begins with a private pickup from your accommodation in Rovaniemi. Step into your own 2025 premium heated 4x4 minivan, where your personal guide — also your photographer — welcomes you.

Throughout the night, our back office coordinates live updates from 150+ team members and family across Lapland. This unique network ensures we always know where skies are clear. If conditions shift, we move too — sometimes across borders — until the Aurora appears.

With a private tour, the entire night is tailored to you: stop when you want, move when you want, and enjoy the silence of Lapland’s wilderness with no strangers around.

And when the Northern Lights appear, you’ll stand beneath the Arctic night sky while your guide captures professional DSLR photos just for you. Warm drinks, light snacks, and thermal clothing keep you safe and comfortable, even in –40°C.

Most other tours last 3–4 hours. We stay out as long as it takes — usually 6–10 hours — until you succeed.

What’s Included

• Private pickup & drop-off from your accommodation in Rovaniemi
• Professional private Northern Lights guide & photographer
• Premium private 2025 4x4 van (heated, leather interiors, extra legroom)
• Professional DSLR photos (delivered securely online)
• Thermal overalls
• Hot drinks & light snacks
• Unlimited mileage & time (typically 6–10 hours)

Join Lapland’s Most Trusted Aurora Hunters

For over 400 years, our family has lived under the Arctic sky, passing down knowledge of its landscapes and weather. Today, Arctic GM combines this heritage with modern comfort and safety to deliver the world’s most successful Northern Lights experience. Also available in Levi, Tromsø & Kiruna.

Don’t leave your dream night to chance — join the Original Aurora Hunters™ on a private Northern Lights tour in Rovaniemi and witness the Aurora Borealis the way it was meant to be seen.