The Reindeer Safari is one of Lapland’s most authentic winter experiences — and with Arctic GM, you’ll discover it with a family with Sámi heritage, where reindeer herding knowledge and traditions have been passed down through generations. This is not a tourist show, but a genuine connection to a living tradition.

As Lapland’s Original Aurora Hunters™, our family has lived here for 20 generations since the 1600s. With Tripadvisor’s Best of the Best 2025 Award (first-ever in Lapland, top 1% worldwide) and Travelers’ Choice 2025 (top 10% worldwide), Arctic GM is recognized as Lapland’s most trusted tour operator.

Why Choose Arctic GM’s Reindeer Experience?

Heritage & Trust

• 20 Generations of Lapland Heritage – The Original Aurora Hunters™, since the 1600s
• Tripadvisor Best of the Best 2025 – First-ever recipient in Lapland, top 1% of 8 million companies worldwide
• Tripadvisor Travelers’ Choice 2025 – Top 10% worldwide, awarded for consistent excellence
• 50,000+ Happy Guests – Over 7,500 verified 5-star reviews

Reindeer Safari Experience

• 2.5 km Sled Ride – Glide through snowy forests on a traditional reindeer sled
• Meet the Reindeer – Learn about their life, care, and role in Lapland’s culture
• Reindeer Driving License – Earn your honorary certificate as a reindeer driver
• Sámi Family Tradition – Guided by herders whose families have cared for reindeer for centuries

Small Groups & Comfort

• Transfers in 2025 Luxury 4x4 Vans – Heated interiors, leather comfort and extra legroom
• Thermal Overalls – Stay warm in Arctic conditions
• Pickup and Drop-Off – Convenient service from your accommodation in Rovaniemi
• Max 8 Guests – Always personal and relaxed

Authenticity & Care

• Storytelling and Culture – Learn about Lapland’s reindeer herding heritage directly from locals
• Respect for Nature – Experiences carried out in harmony with animals and environment

The Experience

Your journey begins with pickup from your Rovaniemi accommodation in a brand-new 2025 luxury 4x4 van. Upon arrival, you’ll be welcomed by herders and introduced to their reindeer herd.

Next, step into a traditional sled and glide 2.5 km across snowy forests, guided by the gentle pace of your reindeer team. Along the way, soak in the silence of Lapland’s wilderness and the magic of traveling as locals have done for centuries.

After the ride, you’ll gather inside a traditional kota by the fire. Warm up with hot drinks, listen to stories from the herders, and receive your own Reindeer Driving License — a playful yet memorable souvenir of your Arctic adventure.

To finish, step outside to feed the reindeer and spend more time with these gentle animals before returning to Rovaniemi.

What’s Included

• Pickup and drop-off from your accommodation in Rovaniemi
• Transfers in brand-new 2025 Ford Tourneo luxury 4x4 vans
• 2.5 km reindeer sled ride
• Meet and greet with reindeer
• Official Reindeer Driving License certificate
• Thermal overalls
• Hot drinks
• Small groups (max 8 guests)

Join Lapland’s Most Authentic Reindeer Safari

For over 400 years, our family has lived under the Arctic sky, with deep roots in Lapland’s traditions. Today, Arctic GM — The Original Aurora Hunters™ — offers you the chance to experience reindeer culture in the most genuine way possible.

Book your reindeer adventure today and step into a living tradition of Lapland.