The Northern Lights are never guaranteed… except with us.

As Lapland’s Original Aurora Hunters™, our family has lived in Lapland for 20 generations since the 1600s. With Tripadvisor’s Best of the Best 2025 Award (first-ever in Lapland, top 1% worldwide) and Travelers’ Choice 2025 (top 10% worldwide), Arctic GM is the most trusted Northern Lights tour operator in Rovaniemi.

Unlike ordinary tours, we don’t limit your night to a few hours. With unlimited mileage and time (typically 6–10 hours), and a proven 99% success rate, we go wherever the Aurora shines — even across borders if needed.

Why Choose Arctic GM?

Heritage & Awards

• 20 Generations of Lapland Heritage – The Original Aurora Hunters™, since the 1600s
• Tripadvisor Best of the Best 2025 – First-ever recipient in Lapland, top 1% of 8 million companies worldwide
• Tripadvisor Travelers’ Choice 2025 – Top 10% worldwide, awarded for consistent excellence

Trust & Guest Confidence

• 50,000+ Happy Guests – Over 7,500 verified 5-star reviews
• 15-Person Customer Service Team – Fast replies, 7 days a week — no bots, no call centers
• Full-Service Arctic Experience – Never outsourced; every detail handled in-house

Comfort & Safety

• Luxury 2025 4x4 Fleet – Brand-new 2025 Ford Tourneo vans with leather interiors, heated comfort & extra legroom
• Small Groups, Max 8 Guests – More personal attention & better photos
• Certified & First-Aid Trained Guides – Fully insured, backed by €1,000,000+ liability coverage

Aurora Hunting Expertise

• 150+ Team Members Across Lapland – With family & team members in Finland, Sweden & Norway, we know the real weather on the ground — even when satellites and apps get it wrong
• 24/7 Aurora Monitoring – Back office combines satellite forecasts, weather models & live reports from our field teams
• Professional Photography Included – Your guide is also a skilled photographer, capturing your night in DSLR quality

The Experience

Your night begins with a pickup from your accommodation in Rovaniemi. Step into a brand-new and heated 4x4 minivan, where your small group (max 8 guests) is welcomed by your professional guide — also your dedicated photographer.

Throughout the night, our back office coordinates live updates from 150+ team members and family across Lapland. This unique network ensures we always know where skies are clear. If conditions shift, we move too — sometimes across borders — until the Aurora appears.

And when it does, you’ll stand under the Arctic night sky while your guide captures professional DSLR photos. Warm drinks, light snacks, and thermal clothing keep you safe and comfortable, even in –40°C.

Most other tours on the market last 3–4 hours. We stay out as long as it takes — usually 6–10 hours — until you succeed.

What’s Included

• Pickup & drop-off from your accommodation in Rovaniemi
• Professional Northern Lights guide & photographer
• Brand-new luxury 2025 4x4 vans (heated, leather interiors, extra legroom)
• Professional DSLR photos (delivered securely online)
• Thermal overalls
• Hot drinks & light snacks
• Unlimited mileage & time (typically 6–10 hours)

Join Lapland’s Most Trusted Aurora Hunters

For over 400 years, our family has lived under the Arctic sky, passing down knowledge of its landscapes and weather. Today, Arctic GM combines this heritage with modern comfort and safety to deliver the world’s most successful Northern Lights experience. Also available in Levi, Tromsø & Kiruna.

Don’t leave your dream night to chance — join the Original Aurora Hunters™ in Rovaniemi and witness the Aurora Borealis the way it was meant to be seen.